Market Research:

Our market research capabilities are an emotional hot button!

There is one single voice that matters, the voice of the customer.  At the end of the day, when the development is complete, the assets sold and return hurdles exceeded, there is still one remaining measure of success—customer satisfaction.

Since we are ultimately in the business of creating developments that improve lives, customer satisfaction is the “return” that matters the most.  That is why we invest in primary market research.  We ask customers what they want and we listen with humility.  When the calm waters of opinion reach a boil, we know we have uncovered they key issues that make the difference between average returns and outsized returns.   Only then, do we act on what we discovered to create the most desirable product possible.

We Can Help You With…

• Marketing plans
• Development Business Plans
• Presentations, pitch books, PPM’s
• Demographic studies
• Absorption studies
• Secondary market research and analytics
• Focus groups and benefit testing
• Executive Interviews
• Telemarketing
• Surveys